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The new challenges of alpine tourism

7 min reading time

Published on 04/11/04 - Updated on 17/03/22

Faced with competition from low-cost sunny destinations, ageing populations with changing expectations, stagnating attendance rates… the need to diversify alpine tourism activities was inevitable.The season that is beginning offers quite a bit of room for new activities and non-snow activities, and hoteliers and resorts are working together closely to preserve the mountains’ position in first place in terms of winter destinations.

Since the first possibilities to borrow skis appeared at the end of the 19th century and mountainside villages opened up to winter tourism at the beginning of the 20th century, development occurred very quickly. Today, 70 million people around the world ski, including 32 million Europeans at more...

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