If films and series are a way of escaping from everyday life for a few hours, they are also an excellent tool for promoting tourism for the territories where they are filmed. Some destinations have been thrust into the tourist spotlight overnight. While others have capitalised on these works to increase their attendance.
The film industry: a boon for tourism One of the most famous examples is the Lord of the Rings saga, followed by the Hobbit trilogy, which put New Zealand on the map. Until then, New Zealand was a relatively unknown destination that attracted backpackers and other adventurous travellers. But...
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