While the tourism sector has been heavily impacted by the health crisis for two consecutive years, the activity seems to be recovering. With competition between destinations now stronger than ever, it is essential to get the best out of the game. This is where destination marketing comes into its own. It thus becomes an indispensable strategy and promotional tool for tourist destinations wishing to recover their pre-Covid attendance figures.
The pandemic was both a curse and a blessing for tourist destinations. Tourists could no longer travel at will and many normally crowded destinations were deserted for many months. Whcich represented a considerable loss of revenue. However, these particular months were also an opportunity for these...
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