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Tomorrow’s destinations are being decided today

7 min reading time

Published on 25/05/06 - Updated on 17/03/22

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Each year the long-awaited en masse arrival grows bigger.Now aware of the challenge, destination countries have been making major efforts to adapt and seduce. But nothing is set: the future favourite destinations of Chinese clientele remain to be determined.

There is no need to restate the spectacular figures: Chinese clientele has literally exploded in recent years and tour operators have noticed this. The future of international tourism lies in this population and it comes as no surprise. By 2020, the Middle Empire will be one of the –if not THE–...

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