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Tiny tots can mean big money!

6 min reading time

Published on 10/07/04 - Updated on 17/03/22

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The 5-13 age group has become the privileged target of marketers. No longer so little and not yet adolescents, the little darlings are already individuals that are more autonomous, better informed and more demanding than previously. Able to express a coherent discourse concerning their desires, they strongly influence their parents’ choices.

There are now dozens of millions in Europe. Without a doubt, today children constitute a public that is very much coveted by communication specialists. A consumer group in and of its own, it is above all a top-notch influencer. Children play a role in over 50% of the purchase decisions of their...

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