Despite the inflationary and geopolitical context, the desire to get away from it all continues unabated. According to the European Travel Commission, 68% of Europeans intend to travel by March 2024. Behind this desire to travel lie many motivations, such as the discovery of a new culture, the need to disconnect or the thirst for adventure. But according to specialists in the sector, 2024 will also see the emergence of new trends that take people off the beaten track. Trends in tune with the new behaviour and needs of travellers who are always on the lookout for new experiences.
The new trends shaping the tourism landscape
What will travel around the world look like in 2024? This is the question that Expedia, Abritel and Hotels.com have attempted to answer in a joint study on travel trends for the coming year. By combining their internal data with the results of a survey of several thousand travellers, 8 major trends emerge.
The first is cinema tourism, also known as set-jetting. With the rise of streaming platforms, 51% of French people aged 18-44 say they have researched or booked a trip to a destination after seeing it on their screens. And 35% of them admit that series and films have an even greater influence on their travel plans than before.
The artists we listen to also seem to be a growing source of inspiration. Indeed, music tourism is one of the major travel trends, as illustrated by the Taylor Swift and Beyoncé concerts. 59% of French people are interested in going to a concert outside their home town, while 40% see concerts as the perfect excuse to discover a new destination.
In 2024, for 27% of French people, travel will rhyme with detox, as health is becoming a key issue. Furthermore, 42% say they are interested in staying in hotels where non-alcoholic drinks are available. At the same time, reconnecting with loved ones is gaining ground, with 30% of French people wanting to travel more with family and friends.
A new category of destinations is rising to the top of the trends deciphered by Expedia: dupe destinations. A term from the cosmetics industry, a dupe destination is a destination that is less popular and more expensive than the original. Liverpool is thus becoming an alternative to London and Paros to Santorini.
These trends also apply to the hospitality sector, with 85% of...
This content is for subscribers only. You have 80% left to discover.
Every week, the HON team brings you an expert look at the world of hospitality.
By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.
BECOME A MEMBERAlready a member ? Login
