If promoting a destination is never easy, knowing how to renew it year after year is an even more difficult task. A good promotional campaign will on the one hand make it possible to retain the loyalty of tourists who are already fans of the destination, while at the same time allowing new prospects to be targeted. While some destinations completely rethink their image, others capitalise on their strong identity and distinctive attractions, while others still play the originality card or rely on strong and meaningful partnerships. Tourism marketing is infinitely varied, in fact, there are as many ways of promoting as there are destinations.