We are all other people's tourists, and yet the feeling of tourismophobia seems to be growing over time. This is because tourist flows are often poorly controlled, leading to surreal scenes of hundreds of visitors crammed into a single destination. This is particularly the case in France, where 80% of tourist activity is concentrated in 20% of the country. It's a phenomenon that attracts a lot of attention during the summer months every year, when major holidays are ideal for concentrated crowds. While initiatives to tackle the problem of overtourism are multiplying, more and more players are denouncing a "tourism bashing" that is damaging the image of their business.