Destination marketing goes far beyond a simple campaign highlighting the heavenly places of a given territory. There are many ways to promote a destination and many issues behind these marketing operations. Having the largest number of visitors is not necessarily the main objective, it is actually a question of addressing the desired types of tourists by activating the right levers. This is the whole point of destination marketing and the territories that have understood this will be the big winners in tourism today and tomorrow.
To discover the first part of this analysis on tourism marketing, click here. Inviting tourists to come back After more than two years strongly marked by the health crisis, destinations need more than ever to call upon tourism marketing to return to their pre-Covid performance. Marketing operations...
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