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China is the world's primary source market

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Published on 05/04/13 - Updated on 21/06/22

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According to the World Tourism Organization (WTO), China has achieved the world's leading tourist source markets in terms of expenditure in 2012 .

During the 2012 year, Chinese tourists spents 102 billion dollars during their trips abroad, or 40% more than last year. China is therefore the primary tourism source market in the world in terms of expenditure, while it only occupied 7th place in 2005.

The Chinese source market has the highest growth over the last 10 years, tourist spending abroad increased eightfold since 2000. Several factors explain this progression: rapid urbanization, rising disposable incomes, and the easing of restrictions on travel abroad.

Other emerging markets have seen their travel spending abroad grow over the last decade. Russia has reached the fifth largest in the world by increasing its spending by 32%, reaching $ 43 billion in 2012. Brazil, meanwhile, rose from 29th place in 2005 to 12th place in 2012 with $ 22 billion in spending.

"Emerging economies still govern the growth of tourism demand" said the Secretary General of the UNWTO, Taleb Rifai, before adding: "The impressive growth in tourism spending in China and Russia reflects the arrival on the tourist market of a middle class that is increasingly important in these countries tthat will certainly continue to change the landscape of global tourism ".

The traditional large source markets are also on a positive trend: expenditure from Germany and the United States grew 6%, that of the UK grew 4% (52 billion dollars), that of Canada grew 7%, epending from Australia and Japan grew 3%. In contrast, France and Italy are down 6% and 1%.
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