With the opening of a new property on the biggest island in the country, the brand Sheraton plans to take advantage of the tourist attraction for Thailand, which had a record year in 2015 in terms of arrivals.
Thailand welcomed 29.6 million foreign visitors in 2015, a significant increase over the previous year (+4.8 million), which was marked by the coup d'etat in May 2014. According to the Ministry of Tourism Kobkarn Wattanavrangkul, the country's goal is to target new types of clientèle, particularly clientèle seeking upscale accommodations. "Our goal is to concentrate on quality and succeed in having tourists stay longer and spend more money," declared the Minister. Tourism revenues represent some 15% of the country's GDP, an incomparable resource at a time when the economy has been struggling since the junta took over.
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