Access the main content


Thailand: Arrivals up in 2015; Sheraton announces a second opening in Phuket

With the opening of a new property on the biggest island in the country, the brand Sheraton plans to take advantage of the tourist attraction for Thailand, which had a record year in 2015 in terms of arrivals.

In January 2019, the Sheraton Phuket Grand Bay Resort will enter the dynamic portfolio of Starwood Hotels & Resorts in the country. This new address will have close to 200 rooms, three dining spaces, a spa, a fitness room, and an outdoor swimming pool. It will be the group's 22nd property in the country, where the Sheraton brand alone has five properties. The hotel Sheraton Phuket Kalim Beach Resort will open the way starting in January 2018 on Phuket Island, a sign of the destination's potential for Starwood Hotels & Resorts group. One of the goals the group recently set for the brand is to strengthen Sheraton's international presence by opening 150 new addresses by 2020, through conversions or new-build properties on key markets.

Thailand welcomed 29.6 million foreign visitors in 2015, a significant increase over the previous year (+4.8 million), which was marked by the coup d'etat in May 2014. According to the Ministry of Tourism Kobkarn Wattanavrangkul, the country's goal is to target new types of clientèle, particularly clientèle seeking upscale accommodations. "Our goal is to concentrate on quality and succeed in having tourists stay longer and spend more money," declared the Minister. Tourism revenues represent some 15% of the country's GDP, an incomparable resource at a time when the economy has been struggling since the junta took over.

 Also read:

  • Starwood Hotels & Resorts unveils new vision for Sheraton Brand
  • Starwood launches "Sheraton Grand" to single out top-tier Sheraton hotels
  • Starwood Hotels & Resorts changes CEO: Frits Van Paasschen steps down
  • Will Starwood Hotels & Resorts be sold, rented or offered a merger proposal

Vous avez consulté 10 content. Go back home page or en haut de la page.

Access next article.

Sign up to add topics in favorite. Sign up to add categories in favorite. Sign up to add content in favorite. Register for free to vote for the application.

Already signed up? Already signed up? Already signed up? Already registered?