When the Tour de France makes the destinations work

In addition to the former Rhône Alpes administrative region, other destinations have been directly affected by the crossing of this epic cycling route (the itinerary with dates is shown in the image below). First the former Auvergne region, where the OR gained +5.8 pts, but also the Easternmost region, where the RevPAR increased by +8.40%, and Occitania, where the OR maintained positive growth by +1 point, while its ADR slumped (-0.80%), although this did not stop its RevPAR from levelling out at +0.60%.

In chronological order, the Grand Est region was one of the first regions crossed during this edition of the race. After a departure from Brussels on the weekend of July 6-7, the cyclists headed for Lorraine, where the OR rose +3.9 percentage pts and the ADR increased by +7.30% in July. The athletes arrived in Reims on July 8, to follow to Nancy on the 9th. The fifth stage was then held between Saint-Dié-des-Vosges and Colmar on July 10. That evening, Alsace recorded an increase in overnight stays, with an occupancy rate up +14 points to 84.34%. Prices are also up (+18.35%) as is the revenue per available room (+41.9%), which reached €63.57 ex-VAT. Finally, the sixth stage of the event took place on July 11, between Mulhouse and La Planche des Belles Filles. The OR then reached 74.95% (+10.27 pts) throughout Alsace, and the RevPAR was €46.62 ex-VAT (+15.71%). They left the Easternmost region via Belfort (Belfort Territory, former Franche-Comté region) on July 12.

The ninth stage took place in Auvergne, in Brioude on July 14, for a start from Saint-Flouron July 15, to Albi. It is thus unsurprising that on the day of the storming of the Bastille the occupancy rate shot up +18.89 points for an average of 66.42%. Hoteliers did not take advantage of this opportunity to significantly raise their rates (+1.65%)...