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September 2021: the European hotel industry looking for business customers

3 min reading time

Published on 25/10/21 - Updated on 23/10/24

Clientèle d'affaire

Summer 2021 which had given a glimmer of hope to the tourism sector comes to an end. After a summer that was not very sunny but which provided reassurance to hoteliers, particularly in Southern Europe, European tourism activity fell back again in September due to the absence of corporate and international clientele. Although the events sector is slowly picking up, it is not yet in full swing.

The beginning of the summer confirmed the return of hotel performance. However, while leisure customers were still present in September, business customers were hard to find. All European countries enjoyed significantly better performances than last September. On a European scale, although the...

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