Following our top French cities for hotel markets, Hospitality On's editorial team invites you to a detailed look at each city on the list. Each focus will provide an opportunity to draw a portrait of the destination: analysis of figures, major projects in progress... These texts will also be invitations to reflect on the challenges facing each destination. At the top: Paris.
Click on the following links for our different city focuses:
Paris
Key figures in hospitality: (Source: Observatory MKG Consulting / OK_destination)
Key tourism figures: (Sources: INSEE/ OTCP / Inside Airbnb / ADP)
Key macroeconomic figures: (Source: INSEE)
Analysis of the figures
A very good year for the capital. Market trends are good, both on the supply side with hotel openings and on the demand side with an increase in the number of international arrivals and an increase in the number of overnight stays. With very strong growth, income and price indicators are clearly the most striking figures for 2018. In fact, it is a return to normalcy, to growth, after the post-attack years. Slashed prices, stagnation of the OR, then return of tourists, increases in the OR, then increased prices this year.
The occupancy rate is particularly impressive: 81%; even though Paris is the city with the second-most Airbnb listings in the world. In fact, furnished accommodations for short tourist stays have relayed the supply of hotels showing no vacancies. Therefore, there is still room for new actors, especially as the number of international arrivals continues to rise.
The Parisian hotel business is a true safe haven, almost a refuge. Real estate prices have been rising for almost 10 years, with a few exceptions or occasional micro-decreases, the number of tourists is increasing: after all Paris will always be Paris. Or is becoming so once again two years after the terrorist attacks.
Some contextual elements: issues, risks, etc.
The yellow vest crisis is a major unknown. While it did not totally penalize results in 2018, except in December, it did have an impact the beginning of 2019. This is particularly true since the crisis continues, although it...
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