The most pleasant city in the world to live in will continue to fascinate people with its baroque architecture and abundant cultural activity. Vienna is one of the top 10 most visited cities in Europe, alongside major urban tourism destinations such as Paris, London, Barcelona and Berlin. But its success is beginning to worry. In reality, it is mainly smaller destinations such as the birthplace of Mozart, Salzburg, or the alpine village of Hallstatt that feel overcrowded. Hospitality ON assesses the Austrian situation through a comparative analysis of these three case studies. Part 1: What the press and politicians say.