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"Our target is to have 150 hotels in operation or in the pipeline by 2020" Interview with Thomas Willms CEO, Deutsche Hospitality

7 min reading time

Published on 11/06/18 - Updated on 23/10/24

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Thomas Willms

Interview with Thomas Willms on the objectives and strategy of the hotel group which recently changed its marketing policy.

What are Deutsche Hospitality’s DNA and values? Our umbrella brand is a clear acknowledgment of the hotel group’s brand values. Deutsche Hospitality is an international and dynamic brand family that is characterised by attributes such as passion, perfection, caring, tradition, and vision. Deutsche...

Deutsche Hospitality
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Deutsche Hospitality

Hotel Group

  • Deutsche Hospitality Germany
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