Figures are falling down a little bit more during the Fall break. A month in the red is emerging everywhere, with the exception of the French regions (excluding Paris Region) that are maintaining their growth trend, driven in particular by the upscale and midscale segments.
In an economic, social and political climate that is not conducive to international tourism, national hotel performance dropped into the negative zone in October 2019. The monthly occupancy rate (OR) fell by 0.5 points to 72.6%, the Average Daily Rate (ADR) fell by -3.0% to €97.00 excluding VAT, resulting in a negative change in RevPAR of -3.6% (€70.40 ex VAT).
As for occupancy, all segments were impacted by this decline; the strongest decrease came from the Economy segment which Saw its OR down -0.8 points to 72.1%, driving the overall result down. It is followed by the Budget (-0.4 pts; 69.8%), Midscale (-0.3; 73.3%) and Upscale (-0.1). The Upscale flirts with steady growth and produced the best OR of all segments (77.7%), slightly compensating for the drop in ADR (-5.1%; €202.40 ex VAT) and nevertheless leads to the lowest RevPAR (-5.2%; €157.10 ex VAT).
The evolution of the ADR reveals a very different situation. First of all, one ADR is growing: that of the Budget at +1.3%. It leads to the only positive RevPAR at +0.7% or €33.60 ex VAT per available room. The Economy slightly reduces its ADR (-0.5%), but it is mainly the Midscale (-4.2%) and the Upscale (-5.1%) that are lowering their ADR. The RevPAR was down -4.6% for the Midscale and -1.6% for the Economy.
The hotel industry In the Ile-de-France is still the main region affected by the decline in growth, as was the case this summer and at the start of the new academic year. Across the Île-de-France region, occupancy is down -2.6 pts, -1.1 pts for Paris and -3.7 pts for the IDF excluding Paris). In the capital, it is the Economy that loses the most market share (-3.3 pts) while in the rest of the Île-de-France region...
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