
French hospitality indicators are positive again this month. Both occupancy and prices are on an uptrend, indicating renewed activity. Results are especially driven by the upscale range.
Performances are back up this November. Results are positive for the national occupancy rate (OR) which is up +0.1 percentage point. Average daily rate (ADR) regained growth at +1.3%, causing the RevPAR to climb slightly by +1.5%.
Nearly all segments are back in the green throughout France: budget OR remained stable compared to November 2018 (+0.0 pts), meaning 63.4%, midscale is also stable (+0.3 pt, or 66.1%) and upscale saw occupancy grow (+1.2 pt), revealing the best national result (71.3%). Only the economy segment is down slightly, with a loss of -0.4 percentage points bringing its occupancy rate down to 65.6%.
In terms of prices, budget saw the strongest growth in ADR this month by +2.2%, climbing from 46.40€ ex-tax to 47.50€ between November 2018 to November 2019. The economy and midscale increased their ADR by +1.0% (72.30€ ex-tax) and +1.1% (104.70€ ex-tax), respectively. The only ADR to stagnate is that of the upscale at +0,2%, bringing it from 183.50€ ex-tax to 183.90€ ex-tax.
This does not prevent the same segment from achieving the second best growth in RevPAR by +1.9% (131.20€ ex-tax). Best growth nonetheless goes to the budget segment with +2.2% (30.10€ ex-tax). Midscale follows with RevPAR up +1.5% (69.30€ ex-tax). The economy segment comes in last due to a drop in occupancy and is able to increase its revenue per available room by only +0.4% to reach 47.40€ ex-tax.
Paris intra-muros reveals the best growth in occupancy. With a +0.5 point increase, the market posting the best OR across the entire panel continues its climb to reach an average 83.2% across Paris's entire hotel supply. The ADR evolved +0.7% to reach 160.80€ ex-tax and its RevPAR increased +1.3% to reach 133.70€ ex-tax.
More exactly the upscale segment in...
This content is for subscribers only. You have 80% left to discover.
Every week, the HON team brings you an expert look at the world of hospitality.
By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.
BECOME A MEMBERAlready a member ? Login