« THINK WHITBREAD and you think beer. But not for much longer. » wrote the Independent in 1999, and sure enough, 19 years later, Whitbread grew to be one of the 20 largest hotel groups in the world.
This development has not been unheard of in the last decades. More recently, Brewdog opened their first beer hotel in Aberdeenshire in 2018, with 26 rooms designed to maximise the beer-drinking experience of the guests, to complement the pilgrimage to their brewing factory in the county. What drove...
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