Jin Jiang's strategy to conquer the world from East to West, coupled with its considerable financial strength, enables it to extend its sphere of influence by entrusting the internationalisation of its brands to its partners. The goal? To become number three in 2019 and topple the American giant Marriott within five years.
The Chinese conglomerate, controlled by Shanghai City Council, has a multi-sector portfolio of activities and owns companies in catering, logistics, leisure and transport. To date, the giant, already a heavyweight in the tourism sector, has almost 700,000 rooms in 7,000 hotels, maintaining its fifth...
China
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