The occupancy rate in the European hotel industry continues to rise month on month, from 69.3% in April to 72.9% in May. However, the increase in occupancy is more timid compared to May 2023, +0.2 points, while it stands at +2.4 points compared to 2022. This slight increase contrasts with the -0.2 point fall seen in the previous month.

The increase is more visible in terms of prices, with the average daily rate up +3.9% compared to 2023 and +17.3% compared to 2022. This positive trend has been confirmed month by month since the start of 2024, with the average daily rate rising from €122.1 in April to €135.7 this month.

As a result, RevPAR in the European hotel industry is on a positive trend, up 4.2% compared to May 2023. This growth is even more marked compared to 2022, with RevPAR jumping by +21.3%.

As in previous months, the top upscale segment continues to drive this growth, with occupancy up by +2.1 points, while the economy and budget segments see their occupancy rates fall by -0.7 and -2 points respectively. The midscale segment remained stable, with a slight increase in occupancy (+0.4 points).

It should be noted, however, that only the budget segment has still not returned to its 2022 occupancy levels (-0.9 points), attesting to travellers' desire to opt for higher-quality offers despite inflation, which continues to impact their purchasing power.

On the other hand, average daily rates rose in all categories, with the upscale segment leading the way (+3.9%), followed by economy (+3.3%) and budget (+3%). The midscale segment recorded the weakest growth, at +2.1%.

While the budget segment shows the same RevPAR as in May 2023, the upscale segment is up significantly, by +7%. The midscale and economy categories recorded smaller but equally significant increases, with...