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France
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March 2024: the French hospitality industry stays on course

5 min reading time

Published on 25/04/24 - Updated on 23/10/24

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France mars 2024

The rebound in French hotel activity seen in February is confirmed this month, with all performance indicators up. Although the French hotel industry did not start 2024 under the best of auspices, the tide now seems to be turning in its favour. This positive trend is benefiting all regions, with the exception of Centre - Val de Loire, Pays de la Loire and Corsica.

March saw a strong rebound in French hotel activity, with an occupancy rate of 63.7%, an increase of +2.1 points compared to 2023 and +5.3 points compared to 2022. The occupancy rate is also much higher than in February, when it stood at 56.6%, a difference of more than 7 points. The average daily...

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