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Lifestyle brands, the seduction tactic of hotel groups #1

16 min reading time

Published on 17/07/18 - Updated on 23/10/24

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Lifestyle hotels have been an important trend in recent years and they are flourishing, and it looks like they are not just a passing fashion. Which hotel groups are targeting this niche and what does their supply look like? A look at lifestyle brands belonging to major hotel groups.

What is a boutique hotel? The boutique-hotel concept came about in the 1980s in New York in contrast to the standardization that prevailed at hotels belonging to major chains. The boutique-hotel promotes a unique style based on a concept and a personality that are specific to it and distinguish it...

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