The month of June was marked by the European elections and weather that was as capricious as ever, but this did not prevent the European hotel industry from continuing the positive trend of the previous month. Although occupancy levels were slightly down, the increase in average daily rates easily made up the difference. Spain continues to drive growth in the continent's performance, but this time alongside Germany, which is back to its previous levels.
The occupancy rate in the European hotel sector continues to rise on a monthly basis, from 72.9% in May to 77.7% this month. However, occupancy is down slightly on June 2023 (-0.8 points), as the start of this summer period has not fully matched last year's record levels. On the other hand, visitor numbers are well and truly up on June 2022, with an increase of +1.4 points.
The trend is nonetheless positive on the pricing front, with average daily rates up +2.3% on 2023 and +16.7% on 2022. This indicator also continues to rise month on month, reaching €146.9 in June compared with €135.7 the previous month.
The rise in average daily rates offset the slight fall in occupancy rates, with European hotels posting a 1.2% increase in RevPAR. This is a more moderate increase than in the previous month, but it is still indicative of a dynamic industry in a complex political and economic context.
Only the upscale segment saw an increase in occupancy compared to June 2023, up 1.2 points, while the occupancy rate in the super-economy segment fell by 3.9 points. Declines were more moderate in the economy (-1.5 points) and midscale (-0.6 points) segments. The budget category is the only one not to return to its 2022 occupancy levels (-3.1 points).
The opposite phenomenon can be observed in terms of average daily rates, with the upscale segment being the only one to post a fall in this respect (-0.3%), while the economy category recorded the strongest growth (+4.1%). The budget and midscale segments also saw their average prices rise, but more moderately (+1.2% and +2.4% respectively).
Economy hotels will also see the biggest rise in average daily rates between now and June 2022 (+18.5%), while the midscale segment will see the smallest increase (+14.3%). Despite...
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