June proved to be very bright this year. All indicators are positive, with some even achieving double-digit growth. Very encouraging results, which bode well for the summer holidays.
June 2019 was excellent for French hoteliers, as MKG Consulting reminds us. Remarkable results were produced across the country: occupancy rate +2.6 points, an increase in average daily rate by +6.6% and in the RevPAR by +10.2%.
All segments are progressing, but the most remarkable monthly results were achieved in the high-end hotel sector: an OR of 85.3% (+1.4 pt) plus an ADR up +8.9% to increase RevPAR by +10.7%. On a more detailed scale, it is clear that it was in Paris (+14.1%) and Île-de-France (+15.4%) that these prices were driven up. Strictly speaking, the mid-scale segment broke the record for growth in OR this month, gaining +3.0 pts compared to the same month last year.
From a regional perspective, France's performance is improving thanks to two opposing and complementary dynamics. On the one hand, the Ile-de-France region, with a RevPAR that has largely evolved (+13.2%) thanks to an increase in prices (+10.8%), for both Paris (ADR 218.20€ ex-VAT, or +11.9%) and the rest of Ile-de-France (ADR €98.60 excluding tax, or +9.4%), while the occupancy rate in the region only changed by +1.9 pt compared to June 2018, going from 87.5% to 89.4%.
Instead, the other French regions also gained in attendance: +3.0 pts, to go from 74.4% to 77.5%, while prices hardly increased, as they rose by only +3.2% to 89.20€ ex-VAT, compared to 151.00€ ex-VAT for the entire Île-de-France (including Paris). The regional RevPAR is therefore experiencing much slower growth than the Ile-de-France region, with an average rate of +7.4% over the month, for an average income of 69.10€ ex-VAT per available room (compared to 135.00€ ex-VAT in IDF). Growth in the province was driven by entry-level and mid-range hotels, with these three segments (budget, eco and mid-range) all gaining around 3 points...
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