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July 2024: heatwave in the European hotel industry

5 min reading time

Published on 22/08/24 - Updated on 23/10/24

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Temperatures continue to rise across the Old Continent, and so does the performance of the European hotel industry. As we enter July, all indicators are up for both 2022 and 2023, confirming the industry's good momentum of recent months. While Southern Europe is performing well at the height of the summer season, it would appear that Central and Eastern Europe are even more dynamic, with the Czech Republic, Latvia and Germany standing out in particular.

The European hotel industry posted an occupancy rate of 74.8% in July, marking an increase of +0.4 points compared to July 2023 and +0.8 points compared to July 2022. A modest improvement, but one that at last reverses the trend seen in recent months, when occupancy has fallen slightly. However, the...

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