July 2019: no excess for European hoteliers

With occupancy up +2.1 points between July 2016 and July 2017, +0.9 percentage points in 2018 and +0.7 percentage points in 2019 in Europe overall, the trend remains positive. Hoteliers maintained their average daily rates at +1%, resulting in a +2% increase in RevPAR (€79.80 ex-VAT). This is the budget segment presents the best growth with +1.1 points in OR (75.3%), +2.2% for the average daily rate for a RevPAR up +3.8% (€38.80 ex-VAT). The economy segment experienced + 0.9 points increase to 78.3% , with prices up +0.3%, driving up RevPAR by +2.5% (€56.50 ex-VAT). The RevPAR for the mid-scale segment grew +2.1% (to €74.20 ex-VAT) with a +0.5 percentage point increase in OR to 78.8% and relatively stable prices up +1.4%. As for the upscale segment, it has the best occupancy rate at 80.3% (+0.6 points) with stable prices at +0.7% (to 150.70 € ex-VAT) for a RevPAR up +1.4% to 121.10 € ex-VAT.

Year-to date, RevPAR improved by +3.1% (to €69.80 ex-VAT), and once again the budget segment grew the most with +3.8% of RevPAR since January 2019 (€33.70 ex-VAT), the highest occupancy being in the upscale segment with 73.2%, although the economy segment posted the best growth with +0.8%.

Business and leisure tourism combined to enable Luxembourg hoteliers to significantly increase their average daily rates by +16.6% (to 134.20 € ex-VAT) , which is the only double-digit increase in the panel even despite a 1.8 point decrease in OR compared to July 2018 (79.2%). Poland is back on track with the strongest increase in OR in the panel thanks to +2.4 additional points (76.1%) combined with ADR up +6% to produce a RevPAR up by +9.6% (€50.60 ex-VAT). Austria brings up the rear of the top three with the second highest increase in OR in the panel by...