January 2024: a slightly chilly start to the year for the European hotel industry

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Published on 23/02/24 - Updated on 23/10/24

janvier 2024 Europe

The first month of 2024 seems to mark a slight slowdown in the performance of European hotels compared with December 2023. However, this year is off to a better start than 2023, with more or less marked growth in all performance indicators. Unsurprisingly, the winter period continues to benefit primarily the countries of Northern and Central Europe, while performance in the countries of Eastern Europe falls in line with temperatures.

The European hotel industry enters 2024 with an occupancy rate of 54.4%, an increase of +1.5 points compared to January 2023 and +21.9 points compared to 2022. While this slight year-on-year increase looks positive for the continent's hotel business, occupancy levels are still down -5.8 points on...

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