January 2023: European hotel industry marked by significant disparities

Overall, the European hotel industry posted a higher RevPAR in January than before the crisis, with growth of +3.8%, a positive result but less significant than December's performance, which showed a gap of +13% compared to December 2019.

For several months now, the dynamic has continued to be driven by an ADR that has risen by +13.3% relative to January 2019. The occupancy rate, on the other hand, is still in deficit compared to the pre-covid period, with a 4.8 point gap.

And at the beginning of 2023, on the range side, it is the budget segment that is performing well with a RevPAR up by +9.3, followed by the economy (+5.3%), the upscale one (+3.2) and finally the midscale (+2.5%). The upscale market managed to increase its ADR by +18.8%, while the midscale one saw a more "moderate" increase (+11.5%). Occupancy rates, on the other hand, are lagging further behind on the upscale market (-7.7 points vs. January 2019) while budget hotels are only -2.4 points away from pre-crisis levels.

More locally, Hungary continues to show an irrational increase in activity: +68.5% RevPAR growth explained by the 81.3% increase in ADR skewed by the serious inflation rate in January (+25.7%).

In addition to this phenomenon biased by the particular economic situation, Poland is on the podium on a European scale with a +24.8% increase in its hotel activity in December due to its ADR which took +31%.

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France and Italy followed with respective RevPAR increases of 17.5% and 16.9%. France saw its ADR rise by 18.6% relative to January 2019 and its occupancy rate almost returned to normal: +0.5 points, a record on the continent. Italy has seen a +20.4% increase in average price and its occupancy rate is...