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Europe
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January 2020: European hoteliers on the upward slope

5 min reading time

Published on 27/02/20 - Updated on 23/10/24

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The European hotel industry is on the rise once again in January. Very few countries are losing market share in northern Europe, while RevPAR has made spectacular progress in the southern half of the continent.

All segments are progressing. First of all, occupancy shows the best growth over the last twelve months, thanks to a +1.4-point increase in occupancy to reach an occupancy rate (OR) of 59.5% for the whole Europe. Prices are advancing at a slower rate of +0.6%, resulting in an average daily rate (ADR...

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