How do events impact on attendance in major European cities?

Paris Fashion Week

From September 26 to October 4, fashionistas from all over the world met in the City of Light to celebrate fashion during the famous Fashion Week. While New York, Milan and London also host this week dedicated to fashion, Paris remains by far the most popular. Between the spectators, journalists, designers and models, thousands of people have to find accommodation during the event.

While Parisian hotels have seen a strong rebound in activity since the beginning of the year, particularly during the summer period, Fashion Week is one of the highlights of the year in terms of occupancy. Moreover, the organisation of the last two editions was somewhat disrupted by the health crisis, the 2022 edition thus marking a return to normality and therefore a strong craze.

The occupancy rate of all Parisian properties during this week was 82.7%, with a concentration of Fashion Week participants in high-end and luxury hotels. This week represents a significant financial windfall for Parisian hotel operators, even more so after two years deeply marked by the health crisis.

Hotels are not the only accommodation to benefit from the influx of tourists during this period, as shown by the figures revealed by Airbnb. Indeed, searches for stays in the capital for Paris Fashion Week on the platform tripled in the second quarter of 2022 compared to the same period in 2021 and are up by around 25% compared to 2019. During Paris Fashion Week in 2019, the median revenue for hosts in Paris was around €550. 

Major events are in high demand for accommodation - such as Fashion Week - and are a great economic opportunity for current and future hosts on Airbnb, as well as for the surrounding territories, which benefit from the economic impact...