With a net increase in hotel chain supply by +4%, figures are in line with those of international tourism. Brands are a powerful driver of hospitality renewal with an obvious shift towards new generations. Concepts are multiplying and appearing on almost every continent.
For more information, see the first and second parts of this article. Hilton Worldwide’s eponymous brand had a year with no growth. Although each new construction or conversion was a leap forward, because of the large average volume of Hilton Hotels each loss also represented a net drop. The loss of...
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