With a net increase in hotel chain supply by +4%, figures are in line with those of international tourism. Brands are a powerful driver of hospitality renewal with an obvious shift towards new generations. Concepts are multiplying and appearing on almost every continent.
For more information, see the first and third parts of this article. The Chinese economy brand, which is now part of the fold at BTG, the leading Chinese tourism group owned by the municipality of Beijing, plans to benefit from this strengthening of the structure to continue its expansion on the...
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