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#HOF "We are in a landscape where the balance of power is changing rapidly"

16 min reading time

Published on 18/06/24 - Updated on 23/10/24

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Adrien Lanotte HOF 2024

In his traditional MKG Insight, Adrien Lanotte looked at the current state of health of the hotel sector on a global and European scale, and how it might evolve in the light of all the factors shaping the surrounding landscape. While there are still some shadows in the picture, MKG Consulting's Senior Analyst is reassuring that the industry is showing signs of dynamism.

We are in a period of questioning and to understand where the hospitality industry is heading, it is important to look at what has changed recently and where we are collectively going. The first major topic is undoubtedly artificial intelligence, a transformative change that we're going to have to...

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