The development of the global hotel supply is sustained by the growth dynamic of international hotel groups. The year 2013 ended with a new expansion for the branded supply, which now has some 7.8 million rooms. On the period, the world leaders pursued their race for growth while taking care to achieve a balanced distribution of risks. While subpar growth persists in developed countries, particularly in Europe and North America, emerging markets continue to be growth feeders. Asia Pacific continues to be preferred by international hotel groups, and once again posts the best growth rate in the chain hotel supply. This year Africa was also a focal point for international attention, particularly the West of the continent, as was Latin America, which benefited in part from preparations for the FiFA World Cup 2014 to be held in Brazil.