
Dimitris Manikis President & Managing Director EMEA, Wyndham Hotels & Resorts, joined Wyndham Hotels&Resorts 9 months ago after working in another division. What is Wyndham? What trends influence the hospitality industry according to the director?
Wyndham Hotels & Resorts: history
We licence our brands, we manage hotel properties on behalf of owners. We are proud to provide a brand that meets the needs of each customer and responds to what the owners are actually looking for. We are the world’s largest franchiser of hotels in the world. We have about 20 brands that cover all the segments of the hospitality industry:
We are the leaders in the budget, economy and midscale segments. Of our 20 brands, 17 were acquired in the course of our history. Some of our brands aren’t in Europe today and hopefully you will see more coming into this region soon.
Once upon a time, there was a company called Cendant, it was one of the world’s biggest conglomerates with over 50 billion dollars of business. In 2006, Cendant broke into 4 different components. One of them was a company called Wyndham Worldwide. In June 2018, a part of Wyndham Worldwide spun off and it created Wyndham Hotels & Resorts. We are independent, publicly traded and, unlike many others in this room, we are only 12 years old. We are extremely proud of what we have achieved in these 12 years and also of all we plan to achieve in the next few years.
What is the essence of our business?
We are asset light and it is all about consistent growth and cash flow. We are focusing on providing value to our owners, our shareholders, and, most importantly, amazing experiences to our guests.
We have a global footprint and an especially strong presence in the USA. We have 9% growth in the other regions, which shows that the company is going global. We franchise hotels more than anybody else and this is the essence of our DNA, what the company...
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