"I read an article where people were criticizing odd jobs, saying they are poorly paid. They may also be found in the hotel business, but they don’t have a very enticing image. What we call odd jobs can be real jobs if we have a perspective of evolving, of climbing the social ladder. For this we need schools and training programs like Accor Academy, which can always be improved. Perhaps government incentives. A real in-depth examination is needed: salaries are too low in our sector. There would be no problem in increasing them if we knew how. We can't relocate the hotel, so we're all together, if one increases the others will. It is an extremely difficult project, but it must be tackled. One can start with a low salary if one knows that in 6 months and then 1 year it will increase.

Salaries must be increased for a valued and rewarding profession. Young people, work, do the work. Work on the qualification of your troops and give a better image of our professions."

• And the attractiveness of our professions? How to become as attractive as start-ups?

"Of course, it's great this new way of doing business, in our time we were a start-up, we were all start-ups by ourselves. At the time it was necessary to integrate big companies and not to create a business. That's changed. It's great that young and old alike can get into entrepreneurship, but not everyone wants to. There are interesting careers in more or less large companies, we need all kinds of things, in Europe and in France we have a great array. Employees must be valued through training and salary. An effort needs to be made."

• How do you attract a young talent/entrepreneur to join you? How to motivate them?

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