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#GLF18 | MKG Insight: How to enhance a holiday experience with products, service & destination?

7 min reading time

Published on 28/05/18 - Updated on 23/10/24

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Vanguélis Panayotis

Vanguélis Panayotis, CEO of MKG Consulting, explained the importance of capitalizing on the experience related to the tourism product, commercial accommodations or destination. The correlation between the level of satisfaction of an accommodation and its revenue makes it possible to understand that the traveler is no longer attached to the hotel alone, but to all its related and complementary activities.

"Let's talk about destinations and I suggest we take a little look back. Take Montreux. The arrival of the train, the funicular that goes up to Glion, the bankruptcy of the bank of Montreux, the creation of the Tourist Office and the Jazz festival are all significant events in terms of the evolution...

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