As temperatures gradually rise in February, European hotel performances are following a similar trajectory. After a lacklustre January, activity is back to its 2023 level, and well above 2022 levels. While the continent as a whole is performing relatively well, Southern Europe seems to be standing out once again, with a climate that is attracting sun-seeking travellers. Nevertheless, a number of Northern European countries, such as the United Kingdom and the Netherlands, are performing well.
In the second month of the year, the European hotel industry recorded an occupancy rate of 60.6%, an increase of +1.3 points compared to 2023 and +19.2 points compared to 2022. These figures underline the dynamism of hotel activity on the continent, particularly compared to the previous month when...
This content is for subscribers only. You have 80% left to discover.
Every week, the HON team brings you an expert look at the world of hospitality.
By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.
BECOME A MEMBERAlready a member ? Login