The French hotel industry started to slow down its growth in February. Some properties suffered from the departure of part of the international clientele, while travel restrictions began to appear in Asia. Île-de-France is particularly affected, notably because of its dependence on business travellers, whose sales are slowing especially due to the cancellation of several international events. Regional markets are nevertheless managing to improve their performance, especially due to domestic demand, which is still relatively strong during the school holiday season.
Under these exceptional circumstances, Hospitality ON and its partner OK-Destinations make the hotel performance statistics available for free access so that you can follow the news and keep updated in the best possible way.
After a good beginning of the year, the French hotel industry slowed down slightly in February. Occupancy stabilised at 59.6%, for a 0.3-point increase in the national rate. The average daily rate rose slightly (+2.4%) to €88.50 excluding VAT, leading to a small increase in turnover, up +2.9%, to reach a revenue per available room (RevPAR) of €52.70 excluding VAT.
Not surprisingly, the upscale hotel industry is losing market share after the departure of its Chinese clientele and the cancellation of several professional events. This drop in demand comes in a difficult health context in Asia, which resulted in many travel restrictions and even the shutdown of several airlines between Asia and Europe, sometimes making it difficult, if not impossible, to stay in France in February.
The occupancy rate (OR) in this segment fell to 60.1% (down -0.1 pt), but still remains the best result at the national level. To counter these losses, hoteliers decided to raise their rates, with a +4.1% increase in the average daily rate (ADR), which is estimated at €194.70 excluding VAT. On the other hand, they managed to achieve the best growth in RevPAR, i.e. +4.0%, for a result of €117.10 excluding VAT.
In contrast, the Midscale segment, which is less dependent on international demand, achieved the highest growth rate in terms of occupancy. The segment grows by +1.1 pt of OR, which is 59.6%. Its ADR grew at almost the same rate (+1.5%) to €99.90 excluding VAT. RevPAR rose by 3.4%, the second-best increase in this segment behind the Upscale segment, to €59.60 excluding VAT...
This content is for subscribers only. You have 80% left to discover.
Every week, the HON team brings you an expert look at the world of hospitality.
By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.
BECOME A MEMBERAlready a member ? Login
