French athletes shined at the Winter Olympics in Pyeongchang in South Korea from February 9 to 25, 2018, the French hotel industry also nailed it. The month of February was punctuated by the Agricultural Exhibition and Fashion Week (Women) as well as the six nations rugby tournament.

After beginning the year with a month of January showing a RevPAR at +3.9% thanks to growth in indicators on each segment, February repeats that performance by doubling the change in its RevPAR; it thus reaches 8.0% overall. The national occupancy rate flirts with 60% and thus realizes +2.6 points growth. Average daily rates increased by +3.3% from 82.4 to 85.1 euros.

Hotel segments post strong growth in their RevPAR: by +6.0% to +8.7% depending on the range. The budget category realized +6.0% growth in its RevPAR thanks to an increase in average daily rates by +4.4%. Growth on other segments are increasingly explained by an increase in occupancy rate. The economy segment experienced a +3.1 points increase in occupancy rate to reach 59.1% and an increase in average daily rate by +2.4% resulting in a RevPAR up +8.0%. The gold medal for growth in the RevPAR this month with +8.7% goes to the midscale segment with +3.3 points growth in occupancy rate to surpasse the 60% benchmark as wall as an increase by +2.7% in average daily rates. Finally, the upscale progressed by +7.6% of the RevPAR particularly thanks to +3.4 points in the occupancy rate that reached 61.1% and secondly by an increase in average daily rates b +1.6% (or 3 euros).

Once again the City of Paris and the Paris region drive the RevPAR up,with +13.2% and +9.8% growth respectively. The two zones enjoy at least 4 points growth in their occupancy rates while Paris experiences particular growth in average daily rates (+6.8%). With slightly slower growth...