Hilton, AccorHotels and Marriott: three giant groups that have historically dominated the hotel market. In the past, they were solely focused on driving revenue with their rooms. Food and beverage programs were considered an amenity, not a core competency. Today, it’s vital for hoteliers to keep their customers by meeting their expectations with the most appropriate F&B offer possible.
Take a look at Marriott International, the world’s biggest hotel group, which continuously invests labor and resources into its F&B divisions. Its F&B direction is now looking into matching the right restaurant concept with the right guest, rather than simply pursuing a traditional and standardized...
France
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