The evolutions of wine tourism post-Covid

14 min reading time

Published on 14 August 2023

Wine tourism post-Covid

As travel and tourism (pretty much) definitively leave the pandemic behind them, their different subsections are refinding their feet in this new world. Wine tourism has been around for many years and was really becoming a mainstream pursuit for travellers in the period prior to Covid-19. What is its situation now? Discover how it is becoming more institutional, what its future may hold, its evolutions since 2022 around the globe, and what role it could play in a more sustainable future for tourism.

Conferences and seminars Wine tourism has grown in importance as a means of driving tourism to many rural destinations over the years. With this comes more institutional support and structuring. The UNWTO Global Conference on Wine Tourism was thus created in 2016. Held annually, the conference aims...

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