European Hotel Ranking 2019: which groups are now in the top 10?

Methodology :

Ranking based on the number of rooms in operation on January 1, 2019 in the European Union of 28 (including the United Kingdom), in units operated (and/or owned) by hotel operators under their own integrated hotel and/or residential banners, either excluding units under development or closed for renovation, establishments under (co-) distribution agreements, marketplaces, labels, voluntary networks, and excluding campsites, timeshares or apartments not operating under their own integrated hotel and/or residential banners.

10. TRAVELODGE

Supply change :  + 5.2 %

# of hotels, 2019 : 578

# of rooms, 2019 : 43,999

Driven in particular by the continuous growth of its fleet over the past three years, the British company is now in the top 10 of the largest European groups.

A symbol of the strength of its supply, Travelodge this year opened its largest hotel (395 rooms) in a new building in London City, for an investment of £95 million.

Equipped with SuperRooms, it can offer its guests better equipped rooms at prices 10 and 20 pounds higher than traditional ones. These spaces designed by the agency Honour - which worked on the design of British Airways and Etihad Airways cabins - have been deployed since 2017 in the group's facilities as part of a £100 million programme to modernise its British supply. The installation of Wi-Fi in its hotels has also made progress and about half of the hotels now offer guests higher speed connections.

Finally, taking advantage of the development of the cruise sector in the United Kingdom, Travelodge announced that it is looking for more than 10 hotel sites near the busiest ports such as Edinburgh, Liverpool and Portsmouth.

9. MINOR HOTELS (Incl. NH HOTEL GROUP)

# of hotels, 2019 : 298

# of rooms, 2019 : 45,988...