Although the social climate and difficult security situation have driven tourist arrivals down in the region in 2016 with respect to the previous year, Breton hoteliers are holding course. The first months of 2017 attest to a return of clientele. As Brittany’s leading tourist destination, the coastal area is no longer the only place favored by visitors, who are arriving in towns in increasing numbers. Urban tourism is in full expansion, and has been supported by development and planning as well an improved hotel supply befitting business travelers.