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August 2021 driving optimism up for the European hospitality

7 min reading time

Published on 21/09/21 - Updated on 23/10/24

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Optimisme

The beginning of the summer boosted the hotel performance but August has been determining. Nevertheless, the dynamics shows strong disparities with Southern Europe tending to pull up the results whereas Eastern Europe is still well below its pre-Covid standards. But overall, European countries have seen their performance rising compared to 2019.

At the European level, even though the overall hotel occupancy rate is still down 19.4 points compared to the pre-crisis period, it has kept increasing since the beginning of the summer: +11 points between June and July, +7.2 points between July and August, and now stands at 56%, attesting to the...

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