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August 2020: The slow recovery of the European hotel industry

4 min reading time

Published on 29/09/20 - Updated on 23/10/24

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The month of August confirmed the trend seen in July, which was characterized by a slight recovery of the European hotel industry, driven by countries with a larger domestic market, particularly France and Germany, while certain destinations and market segments more dependent on international tourism remain deeply in the red. 

Following an encouraging July for hotels, August confirmed the trend of a slight upturn for the sector in Europe. Despite historically low occupancy rates, with averaged 38.9% during August across the continent, the summer period thus was marked by a degree of recovery.  Indeed, the occupancy rate...

Trends Europe August2020Infogram

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