Analyses

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August 2014 & beginning September: Indian summer for the French hotel industry

2 min reading time

Published on 22/09/14 - Updated on 23/10/24

Biarritz

After a fairly slow beginning of the summer and a drop in performances in July, the hotel industry revived in August, with results up and a RevPAR that grew by 5.7% over the previous year. August thus saved the summer season for Paris and the provinces alike, and Indian summer continued in the first two weeks of September. And yet the dynamic is not yet homogeneous across the categories, the upscale continues to drive French growth, while the economy hotel segment continues to be affected by the budgetary constraints of its clients.

Under the combined effects of the calendar (end of Ramadan, shortening of the period of French holidays) and more conducive weather than in July, August proved, as expected, to be positive for France's hotel industry, catching up with a summer season that started poorly in July, when all the...

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