2023: Despite the energy crisis, is the European hotel industry ready to reignite?

11 min reading time

Published on 16/01/23 - Updated on 23/10/24

Prévisions France et Europe Hôtellerie

After a 2022, that was still subject to many uncertainties, the dynamics observed in the hotel market turned out to be particularly strong in the second half of the year, despite a macro environment that is slowing down. Despite this new, somewhat destabilising context, the signals seem to be positive or the hotel business in 2023. Although the results on a continental scale were favourable at the end of 2022, many questions remain unanswered. Will the dynamics of average daily rates hold? Will the energy crisis persist and affect tourist travel? Will the drop in visitors' purchasing power result in a drop in visitor numbers? Although booking rates at this stage are encouraging, will concerns still weigh on the sector?

From mid-2022, European hotels proved more resilient than other sectors The beginning of 2022 started in the red for all of Europe's leading destinations due to the new epidemic wave, but the fine weather marked the beginning of the real recovery with performance levels finally exceeding those of...

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