In line with the trends observed during the last half of 2021, the year 2022 seems to mark the recovery of activity throughout the country. As such, hotels performance is returning to the levels of 2019 and giving new hope to a sector that has been hard hit by the health crisis. This rebound was driven in particular by a very favourable second half of the year with a strong increase in average daily rate. It should be noted that the economic, geopolitical and health context, although not very favourable, had no real impact on activity, proving once again the resilience of the French hotel industry.
Pour découvrir la première partie de cette analyse sur les tendances de l'hôtellerie française en 2022, cliquez ici.
Although Ile-de-France recorded the second highest occupancy rate for the year as a whole (68.76%), just behind Corsica (70.39%), it is nevertheless the region with the greatest backlog for 2019 (-7%). The Province has thus once again shown itself to be more resilient than the capital and the Ile-de-France region.
This difference in performance can be explained in particular by the continuing popularity of green destinations after two years marked by a series of lockdowns. Indeed, the Province had already returned to its pre-Covid performance levels in April, while Paris regained them a month later. In addition, the more secondary and "nature" destinations also saw their performances jump in May: the Creuse, the Var and the Mayenne saw their attendance as well as their average daily rate explode.
During the Easter holidays, international customers returned to France and the general acceleration of the recovery in the leisure sector enabled the French hotel industry to return to almost pre-Covid levels. With the exception of Burgundy, Hauts-de-France, Normandy, New Aquitaine and Occitania, most regions have reached or even exceeded their pre-crisis hotels revenue standards. Among the leading regions for these holidays, Corsica and Pays de la Loire stood out with respectively +12.1% and +9.3% of activity relative to 2019.
The summer period also greatly benefited destinations with large green spaces, particularly mountainous areas, offering tourists a breath of fresh air and a refuge from the heat wave. Confirming a trend observed as early as 2020, in August, it was the non-coastal destinations that posted a 0.7 point gain in visits (vs. 2019).
And if the French hotel industry in the southern half of France had already rebounded well last summer, this year...
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